When is the Question
What, where, why, how are questions that we all search for on the Internet. However, finding out when can be a challenge. For example, as a customer, if you need a hairdresser, carpenter, cleaner or any kind of service you just “Google it” and will find you a huge list to choose from. You can get directions and go to the website to see what the company does. But why should I have to call them up to make an appointment? Why can’t I just book them directly on the Internet like I can a flight or a hotel? On the other hand, you have the business owners. They ask questions like; How can I make my website work harder? Why do people browse but not book a service? Why are my takings at the mercy of customers who don’t show up or cancel at the last minute? How can I schedule my staff effectively, if my customers are unreliable? How can I effectively market my slow periods and manage peak demand?
To a business minded geek like me these are curious problems. Customers want to book services when they want, and business need to maximise bookings and have customers commit to a time so they can their schedule staff.
The effective use of appointment software seems to be the obvious answer. Appointment scheduling software will allow customers to book the service they like, and provide business the flexibility to give the customer what they want, when they want it. It can tackle the problems that businesses face managing no shows and cancellations. Lastly, it can also be a marketing tool, by providing a way to sell services, promote vacant time slots and provide information about customer buying patterns. This blog aims to provide a guide to small businesses to navigate this road and make full use of their people and time to make maximum profit.
Image Credit: BookMyBusiness.com